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Verfasser: Sappho Datum: Donnerstag, den 27. Mai 2010, um 12:30 Uhr Betrifft: Die Mormonen sind zurück
http://www.sltrib.com/lds/ci_14805624
Aus dem Artikel:After a decadelong moratorium, Mormon is back. The name, that is.
It will be on display everywhere this weekend as thousands gather for The Church of Jesus Christ of Latter-day Saints 180th Annual General Conference in Salt Lake City.
Where LDS leaders once were pushing members to call themselves Latter-day Saints, rather than Mormons, now the church-owned Deseret News has created the Mormon Times. "Mormon Messages" is on YouTube. The "Mormon Channel" is on the radio. And the faiths missionary Web site is mormon.org.
So what has changed for the nearly 14 million-member church? The Internet.
Last year, some 26.8. million people searched for the word "Mormon," 5.3 million hunted for "Mormons," and 1.3 million scouted for "Mormonism," noted Michael Otterson, managing director of LDS Public Affairs.
Although about 32 million searched for "LDS," church officials believe most of those were members. Few search for the official name.
"Its simply a reality that people think of Mormons, they dont think of Latter-day Saints," Otterson said Thursday. "Mormon is here to stay."
In fact, this weekends two-day conference will be followed closely on blogs such as "Feminist Mormon Housewives," "Mormon Matters" and "Mormon Stories." (In the so-called bloggernacle, "Mormon" outpaces "LDS" in blog names by 3-to-1.)Was denkt ihr darüber?